External Profile Management

We can advise on the development of distinctive corporate positions and the construction of public affairs strategies based on the premise that reputation is the key value driver.

Effective external relations require access to the decision making process at the highest level. We advise on identifying the most important stakeholders, assessing their level of understanding of key issues and assessing the positions they might take up in relation to a client's actions and plans. The development of strategy will flow from this analysis.

Specifically, advice in the area of external affairs encompasses:

• The impact of policy and the influence of strategies, risks and opportunities that might affect corporate reputation
• Identifying target audiences
• Development of government and parliamentary relations at a national, devolved and local level.
• Raising the client company's profile especially in the fields of regional and community support, the environment and social agenda issues.
• The development of consistent media strategies, customer relations and internal communications
• The establishment and maintenance of a high standard of issues and crisis management alongside training in crisis management and media communications.